Every website for a real estate agent should be like this in 2024

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Importance of real estate website design for realtors

The real estate industry has seen a significant rise in competition. Because of the increase in the use of technology in this field. As a real estate agent, this is reason enough to upgrade your game. Research performed by the National Association of Realtors found that around 66% of real estate agents have a website.
There are several ways that you can stand out in a competitive market like real estate. First, you need to show your clients who you are. Business cards alone do not do the trick anymore. Creating a website that lists real estate properties is not enough, as it does not attract a lot of business. What most of our clients aim for is a professional website for a real estate agent. A website for a realtor gives you a lot of competitive advantages. For example, you are easy to find online, and you have all your professional information in one place. There are other advantages that we will explore in this article.

Here are 5 Reasons Why a website for a real estate agent is important in 2024

Customers search for real estate websites online

In today’s digital world customers look for their services online. More than 50% of home buyers found their property online, according to the National Association of Realtors. This should convince you that online marketing is a must for real estate agents. If you are a real estate agent who does not have a real estate website, let me tell you, you are missing out.

Some of our realtor clients told us they get most of their leads from referrals. But when we developed their realtor website, client retention increased. Their realtor website served to establish their name recognition and brand.
In the long run, their website resulted in more business for them. If you have your realtor website, then you can build a strong profile as a real estate agent. This will help you also attract more customers and gain trust in the community you serve.

Generate high-quality leads

With your real estate agent website, you can partner up with digital marketing agencies to generate quality real estate leads. If you rely on social media alone then you are losing potential business. Use your realtor website and the image you have built, to your business advantage. A realtor website can help you achieve this level of credibility if taken care of correctly. If your professional information is available to site visitors, it increases the chances of trust they can have in you. Everyone wants to rely on real estate agents that can be trusted.

How we help our clients generate more leads with a real estate website and digital marketing

To give you an example of a real estate website that we built, is our client House Opportunity. As mentioned above, they got most of their clients via referrals. Then we decided to build a strong online presence for them. With a well-built website, you can leverage the power of paid advertising to generate leads.

It is important that your website is well-built and follows a specific structure to guarantee its success. We have a guide that talks about the success of a web page design. Here we talk about this specific structure and how to pick the perfect web design agency to help you with this.

Your real estate website saves you time and money. Plus it is easy to spread around

A lot of money is invested in promoting a business activity, exactly like in this case. As a realtor, you rely on print media to advertise, but it requires a lot of money. An easier way to go about this is to create a real estate agent website and circulate the link through various platforms. This reduces the marketing cost significantly and at the same time, is very beneficial in promoting your brand.

Free tips from our real estate clients

Our clients have found a very useful trick for their marketing. They send postcards or business cards with their information to local house communities. Our clients claim that their calls have increased by over 30% using this cheap method. And the amount of emails they have received through their websites is even higher. 

Your website should offer 24/7 customer service and availability online

Your website is available to visitors at all hours. Imagine a world where your clients can reach you at any time, day or night. That’s the power of 24/7 availability. It’s not just about being accessible; it’s about being there when your clients need you the most.

Add more ways to provide customer service

FAQs are the unsung heroes of your website. FAQs provide instant answers to common questions, creating a seamless experience for your clients. A contact form is more than just a box on your website. It’s a gateway to streamlined communication. With these two features added to your website. You are more likely to be seen as a trusted real estate agent for your visitors. When sharing the information, a customer will feel more confident when it’s time to hire you.

Final Thoughts

Creating a website to promote your business is more of a requirement than an option. With all the benefits in mind, creating a website is important to cater to the needs of the customers. At the same time, improve your brand value and increase your customer base. Remember that your realtor website is your virtual storefront. Embrace the opportunities it offers, and watch your real estate business thrive in the online realm.
Blue Mountain Web has mastered the art of developing websites that convert. Discover how their expertise can elevate your real estate business with a personalized touch. If you are looking for website design for a real estate agent, we can help you with it. Make a lasting impression with a website that speaks to your clients.

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