Importance of a website for a realtor in 2022

Table of Contents

Importance of real estate
website design for realtors

The real estate industry has seen a significant rise in competition. This is primarily because of the increase in the use of technology in this field. This is the reason why real estate agents, brokers, and builders urgently need to upgrade their business strategies as the competition in the market is increasing with each passing day. Merely creating a website on the internet which lists the potential marketplaces and real estate properties is not enough as it does not attract a lot of business.

What is required at the moment to upgrade the marketing services is for the agents, brokers, and builders to have their own personal websites. Here are 5 reasons why real estate agents need a website in 2022

Here are 5 Reasons Why Real Estate Agents Need a Website

1-Customer Preferences

With the entire world going online, the customers also head to different websites to look for potential brokers and realtors who can fulfill their requirements. Through the realtor’s personal website itself, the customers want to see if what they are looking at can assist them with their journey of purchasing a new home, they are looking for experience and testimonials. If you have your own realtor website, then you can build a strong profile as a real estate agent. This will help you also attract more customers and gain trust in the community you serve.

blue mountain web miami web development studio
Realtor Website Design

2-Makes you more credible

The entire market of real estate is driven by huge amounts of money and thus, it requires a lot of credibility in the market for a real estate agent to succeed. A realtor website can help you achieve this level of credibility if taken care of correctly. An example of this is our client House Opportunity a Tampa real estate agency that after their real estate website was developed, claimed that a lot more traffic and calls have been received by their sales team.

If your details, success rate, and other information are available to the people, it increases the chances of trust they can have on you. In this field, everyone wants to rely on people they can trust, which can only be done with a person who does not hide any relevant information.

website for a realtor, website design for real estate
Real Estate Credibility


A lot of money is invested in promoting a business activity, exactly like in this case. One might rely on print media to advertise, but it requires a lot of money. However, an easier way to go about this is to create a website and then circulate the link through various platforms. This reduces the marketing cost significantly and at the same time, is very beneficial in promoting your brand.

Something that our clients have found very useful with their realtor’s websites is that they start sending postcards or business cards with their information to local house communities. Our clients claim that their calls have increased by over 30% using this cheap method. And the amount of emails they have received through their websites is even higher. 

4-Better customer service

With all the relevant information being published, you can create a strong bond with your customers, as every strong bond is based on trust. This will help you fulfill your customers’ needs in a better way and thus, improve the quality of your services. It also improves the communication between you as a real estate agent and your customers. Your website will be available to the customers at all hours of the day; thus, you can integrate a chatbox on your website to assist your customers regarding their queries and concerns

blue mountain web miami web development studio
Realtor Website

5- Properties Showcase

Your clients want to see how experienced you really are. Showcasing your portfolio will help them in their decision-making. Have a portfolio for sold properties and a separate portfolio for available properties. Of Blue Mountain Web‘ real estate clients, more than 40% of them have a portfolio of flip houses and showcase the remodeling process of every new house. Usually, they get 8% more traffic based on our data. This tells us that the more properties and services you have on your website, the more likely you are to show up in potential clients’ search results.

Final Thoughts

The entire world has digitized, and therefore, creating a website to promote your business services is more of a requirement these days than an option. With all the benefits in mind, creating a website is important to cater to the needs of the customers and provide them with better services, and, at the same time, improve your brand value and increase your customer base.

Blue Mountain Web has specialized in the craft of developing websites that truly convert and create a perfect first-time impression on visitors. If you are looking for a real estate website design, we can definitely help you with it. Our team will develop a great personal website for a realtor of your agency or you can use one of our packs if you have multiple agents that will need a website built for them.

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